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Emite
Role
Director, Marketing & Design (Global)
ADVANCED ANALYTICS SOFTWARE
My role was focused on solving complex problems with simple solutions that help set us up to scale globally. Some of my key accomplishments include working directly with our Board, C-suite and partners to redefine our brand strategy and product design as we grow the offering. Setting up a go-to-market process for the product and marketing departments. Establishing best practice insights and success metrics for our digital channels so we know what to keep doing, and what to stop doing as we scale. Designing and implementing an integrated marketing global and local planning process. Setting up a digital asset management platform.
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